What facial recognition steals from us
If you upload a photo into Google’s reverse image search, it’ll find websites where that picture has appeared, or provide “visually similar images” that have the same coloring and composition. The leading search engine in Russia, called Yandex, has reverse image search too but it doesn’t work the same way. It’s not looking for visually similar images. It’s looking for similar faces, the same face. The difference between these search engines is that Google hasn't switched on facial recognition and Yandex has. On Google, you can enter a name and look for a face. But on Yandex, you can enter a face and look for a name. And that distinction represents a potentially enormous shift in our offline lives, where we usually decide who we introduce ourselves to. Now that computer scientists have created tools that can turn faces into nametags, it’s worth reflecting on how we got here and what we stand to lose. A computer’s facial recognition system has broadly the same components as y...